Loop Home

Google Ads Case Study

Scaling ROAS for a Premium Sustainable Homewares Brand

Overview

We helped Loop Home, an Australian premium organic homewares brand, turn Google Ads into a predictable, high-return growth channel while maintaining their premium positioning.

Brand: Loop Home
Market: Australia
Channels: Google Search, Shopping, Performance Max

The Court de Padel Approach

Court de Padel stands apart by combining elite level padel infrastructure with a hospitality inspired environment. The brand focuses on three key pillars:

Outstanding Facilities

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Professional grade courts, premium materials, modern lighting and exceptional attention to detail.

Community First Culture

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Events, open sessions, junior development, social play and curated tournaments to engage all levels of the padel community.

Membership Experience

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A hybrid model offering structured coaching pathways, accessible bookings and a lifestyle based clubhouse feel that encourages players to remain part of the ecosystem.

Results

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Court de Padel has experienced rapid, undeniable traction since launch. The Norwich venue reached full capacity almost immediately and continues to grow through waitlists and daily membership demand. Strategic marketing across social media, influencer collaborations, community-driven content, high-impact launch campaigns and consistent brand storytelling have strengthened recognition nationwide. Off the back of this momentum, Court de Padel is rolling out two new venues this year with six more to follow, positioning itself as one of the fastest-growing and most trusted padel brands in the UK

ROAS Growth Over Time

Profitable Growth, Not Short-Term Wins

Instead of chasing quick wins or increasing spend, the account was rebuilt with a focus on structure, intent, and data quality.
Each lift in performance aligned with a deliberate optimisation phase — allowing ROAS to scale steadily from ~2.5x to 5x+ over six months.

Key takeaway: Sustainable growth beats short-term spikes.

Fixing the Foundations

What Was Holding Performance Back
Before optimisation, performance was limited by:

∙Broad campaign structure
∙Mixed search intent
∙Incomplete conversion tracking

These issues prevented Google’s automation from learning efficiently and constrained scalability.

ROAS by Campaign Type

Where Profitability Came From
Not every campaign needs the same ROAS target.

Each channel was assigned a clear commercial role based on user intent and contribution to revenue.

Branded Search: 10x+ ROAS
Shopping: 5–6x ROAS and scalable volume
Performance Max: Assisted conversions supporting overall growth

This approach allowed the account to grow without sacrificing profitability.

Budget Allocation Strategy

Spending More Where It Converts
As performance stabilised, budget was deliberately shifted toward:

∙Returning users
∙High-intent shoppers
∙Proven product categories

This increased total revenue while keeping cost efficiency under control — rather than chasing cold traffic for the sake of scale.

Results

Results at a Glance

∙Overall ROAS: ~2.5x → 5x+
∙Shopping campaigns:
Above industry benchmarks
∙Brand integrity: Maintained premium positioning throughout growth

The outcome wasn’t a one-off spike — it was a scalable, repeatable performance improvement.