HARKINS & VICKERS

Google Ads Case Study

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Generating 550+ Leads for a UK Electrical Contracting Business

Overview

We helped Harkins & Vickers, a UK electrical contracting business, turn Google Ads into a reliable source of booked jobs and leads for general electrical work across the country.

Brand: Harkins & Vickers
Market:
United Kingdom
Channels:
Google Search, Local Services & Google Business Profile

The Court de Padel Approach

Court de Padel stands apart by combining elite level padel infrastructure with a hospitality inspired environment. The brand focuses on three key pillars:

Outstanding Facilities

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Professional grade courts, premium materials, modern lighting and exceptional attention to detail.

Community First Culture

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Events, open sessions, junior development, social play and curated tournaments to engage all levels of the padel community.

Membership Experience

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A hybrid model offering structured coaching pathways, accessible bookings and a lifestyle based clubhouse feel that encourages players to remain part of the ecosystem.

Results

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Court de Padel has experienced rapid, undeniable traction since launch. The Norwich venue reached full capacity almost immediately and continues to grow through waitlists and daily membership demand. Strategic marketing across social media, influencer collaborations, community-driven content, high-impact launch campaigns and consistent brand storytelling have strengthened recognition nationwide. Off the back of this momentum, Court de Padel is rolling out two new venues this year with six more to follow, positioning itself as one of the fastest-growing and most trusted padel brands in the UK

Lead Growth Over Time

Consistent Leads, Not One Off Spikes
Instead of chasing a handful of one off enquiries, the account was rebuilt with a focus on suburb level targeting, service specific landing pages, and local visibility.
The Service level campaigns were very specific and we built content to match on the landing pages

Fixing the Foundations

What Was Holding Performance Back
Before optimisation, performance was limited by:
·One generic UK wide campaign
·No suburb or service level targeting
·Limited visibility on Google Maps & local search
These issues made it difficult to generate consistent, locally relevant leads and made the quality score not perform.

Leads by Suburb & Service

Where the Leads Came From
Not every suburb or service needed the same approach.
Each campaign was structured around a specific suburb or service, with landing pages and ad copy matched to local search intent.
·Suburb Based Search Ads: Highest volume of qualified leads
·Service Specific Landing Pages: Higher conversion rate per click
·Google Business Profile & Map Ads: Strong local visibility and call volume
This approach allowed lead volume to grow without sacrificing lead quality.

Scaling What Worked

Doubling Down on Top Suburbs
As results came in, budget and effort were deliberately shifted toward:
·Highest performing suburbs
·In demand electrical services (rewires, smoke alarm installation, EV charger installs)
·Peak call volume times, guided by tracked lead data
This increased total lead volume while keeping cost per lead under control, rather than spreading budget thin across low intent traffic.

Results

Results at a Glance
·Leads generated: 550+ in six months
·Average cost per lead: Around £43
·Coverage: General electrical work across the UK
The outcome wasn't a one-off spike it was a scalable, repeatable source of booked jobs.